Because so many people are using Twitter, it is only natural that businesses do so as well. It would be unwise not to join in where there is so much interest for information daily. So how are some of these companies using Twitter for business and what can you learn about this for your own business?
The Home Depot (@HomeDepot) uses Twitter not only to discuss company updates, but also to assist customers. They actively answer, encourage, and seek out Twitter uses who may need assistance with a home improvement project, have experienced something great at one of their stores, built a benefits of twitter for businessgreat project they are sharing, and even unhappy customers so they can solve any issues.
Zappos.com has an entire network of Twitter accounts that are used for various purposes. Many Zappos employees are using Twitter for business and personal tweets. The CEO of the company uses @zappos, where he often posts interesting quotes and also tweets about things he is doing. At present, this particular Zappos account has over a million followers (and probably counting). There also is a customer service Zappos account on Twitter, a company news account, and more.
Home Depot and Zappos are just two of many examples of using Twitter for business purposes. Some companies use Twitter for important updates, others use it to network with like-minded businesses and individuals, and some use it to provide good customer service. By keeping a good mix of interaction and promotion benefits of twitter for business going on Twitter, businesses can use Twitter to their advantage.
Businesses can post links to their products and websites and also use it as a way to personally interact with customers and potential customers they may never have found otherwise. Using Twitter for business interaction is just one more way to spread the word and also be helpful to others. Some may look at it as a form of free advertising. You can use these examples to help you discover ways you can benefit from Twitter for business yourself.